Big Pharma knows the industry’s image has been taking a beating lately with scandals, accusations of fraud, kickback schemes, and price gouging…so they’re spending millions this year on a series of ads designed to make them look better.
One of them shows Merck scientists hard at work inventing life-saving new medicines. “Every day brings us closer to a cure,” one of them says.
If they really wanted to get serious about reforming their image, they’d cut the flashy marketing crap and get to work.
The company spends BILLIONS more on marketing than on research and development. In 2014, the company had revenues of $44 billion and spent $9.5 billion on marketing versus $7.5 billion on R&D.
It’s not just Merck at it. On average, the top 10 drug companies combined spent 50 percent more on marketing than they did on R&D.
Even the lobbyists are getting in on the advertising game. Pharmaceutical Research and Manufacturers of America (which includes Merck, Johnson & Johnson, Pfizer, GlaxoSmithKline, Sanofi, Purdue and more) is boosting its advertising budget to reach out directly to consumers.
The thing is, it’s not like these drug companies don’t have the money to develop new cures on their own — they do. They just don’t want to dip into their own billions of dollars of profit to do it.
So, they ask for funding from the federal government — and that means you’re getting hit right in the wallet…and God knows none of us are billionaires.
Fortunately, you don’t need to rely on fast-talking mega-corporations and their wannabe Mad Men campaigns to stay healthy. The best and safest cures are often dirt cheap and available without a prescription. And their quality often speaks for itself…without TV actors doing the talking for them.
I recommend working closely with one of the experienced naturopaths who belong to the American College for Advancement in Medicine.